At Blish-Mize, our retail profitability programs are more than flashy graphics. Ours are the only industry programs that include extensive market research. We have solutions for product assortment, pricing, advertising, and personnel development geared for your business' growth and profitability.
Target Consumer
Customized research targets your customers and your bottom line.
Our market reports identify consumer and professional characteristics and market potential by product category. These tools help you focus on product assortments and marketing efforts. Our reports will identify:
- Market potential & projected growth by product category
- Growth potential within your trading area
- Demographic characteristics of your market
- Comparison of the retailer's trading area to the region
- Housing & remodeling permits information
Business Plan
Research-based plans guide your business toward profitability.
Profitability begins with Blish-Mize's Management Report, a research-based business plan that points retailers to success. The plan analyzes your trade area, competition, customers, store layout, sales procedures and product lines.
- Define smart business opportunities.
- Identify your store's profitability potential.
- Improve your understanding of your market.
- Develop and implement a store-wide profit strategy.
- Create sales channels using strategic product assortments and placement.
- Save time and money by eliminating unnecessary procedures and costs.
- Build a progress-monitoring system that will supervise your store's development and secure long-term success.
Customer Service
Training programs turn employees into your most valuable tools.
Improve your employees' product knowledge and selling skills with Blish-Mize's customer service training programs.
- Our AIM (Analyze, Implement, Monitor) process evaluates product and project knowledge levels of employees and prioritizes training needs.
- DARTS (Distribution America Retail Training Services) is a comprehensive training package covering merchandising, sales training and product knowledge for all departments.
- RPM Institute -- developed in conjunction with the National Retail Hardware Association (NRHA) and Distribution America. The RPM Institute is a training program that provides a total retail education for all employees, from owners and managers to on-the-floor sales employees.
To help improve customer satisfaction, Blish-Mize can implement Customer Satisfaction Assessment (CSA) or a Professional Customer Assessment (PCSA) survey. These surveys evaluate a retailer's performance from the customer's perspective and offer tools to enhance product knowledge and selling skills.
MIS Sophistication
No more pricing errors. No more inventory management headaches.
Business today requires full use of point-of-sale (POS) capabilities and electronic Data Interchange to reduce costs and improve inventory management.
Our goal is to maximize the effective use of POS technology and the information generated to improve overall profitability and monitor the effectiveness of our Retail Profit Management programs.
- Maximize capabilities of POS
- Eliminate pricing errors
- Reduce personnel costs for manual pricing and registering of merchandise
- Increase space productivity
Traffic Building Advertising
Our advertising programs motivate consumers to not only shop, but buy.
Convey your competitive price image, create in-store excitement and bring in new and existing customers.
- Drive traffic to your store with our high-quality, customized circular programs and promotion specials.
- Gain consumer confidence by building a national image with our store identity programs: Sentry Hardware, Trustworthy Hardware, Golden Rule Lumber Centers or our Trusty Helper Rental Centers.
- Show your customers they don't have to wait for a sale by using our Priced Right Everyday!® strategy.
Store Design & Presentation
Store design specialists help re-position your store and your sales curve.
Our store development experts work with you to organize and create interior and exterior design, store layout, product presentation, department positioning, and of course, profits.
- Increase market share by planning and maximizing the retail sales area.
- Optimize store efficiency and security.
- Enhance your store's image using a store decor package, which includes informational and directional components.
- Customize any of our identity programs for your store.
- Provide a pleasant shopping atmosphere for consumers.
Pricing Strategy
Blish-Mize's "Retail Pricing System" (RPS) takes a market-based approach to retail pricing.
RPS is a market-based approach that uses national, regional and local pricing research to help retailers gain market share and become more profitable. Our Priced Right Everyday!® program backs you up by communicating your store's competitive pricing image.
- Addresses the competitive price gap between independents and national chain stores.
- Provides a system that allows retailers to change their price position with consumers.
- Identifies all products by their level of price sensitivity.
- Adjusts prices to match your competitive situation and desired price position within your market.
- Generates higher gross profit dollars through "Retail Right" pricing.
Product & Assortment Planning
RMS improves and manages your product assortment mix.
RMS, Blish-Mize's "Retail Merchandising System," is a business plan designed to give you the right mix of merchandise for your particular market. You have access to a menu of over 1,000 "Retail Right" assortments for your store. It addresses each category within a department and provides the right:
- Items
- Brands
- Size and Scope
- Space Commitment
- Facings
- Focus